rick’s picks

when the watsons created an ad campaign for rick’s picks, we started by developing a brand voice as playful as the products — and the founder himself. from there, we developed a suite of collateral, print, digital, and out-of-home advertising centered around a simple idea: there are few greater pleasures than those that come from fresh ingredients — transformed into big flavors.

using sassical (whimsical, yet sassy) word plays and a bright, ingredient-inspired color palette, each execution serves as a celebration of the product it promotes.